Cromwell Rebrands European Business
Cromwell Property Group (Cromwell) the A$1.8 billion (€1.2 billion) Australian Stock Exchange (ASX) listed real estate investment trust, has completed the rebrand of its European business, Valad Europe, and rolled out a new visual identity. This reflects the conclusion of a broader operational integration process which started in late 2015.
“The single global brand structure is designed to make it easier to communicate the value that we provide for current and future investors, tenant customers and other stakeholders in the various markets and countries in which we operate”, said CEO Paul Weightman.
“Cromwell has evolved substantially in the last few years and it was time that our visual identify also evolved to match. The new identify is modern and contemporary and utilises a solid, shield-like ‘C’ shape, to depict strength - the strength, robustness and reach of the Cromwell brand - and protection - the protection of our investor’s interests. This is at the heart of who we are”, he added.
Cromwell has A$9.8 billion / €6.3 billion of assets under management across Australia, New Zealand and Europe. 350+ staff in 30 offices in 15 countries, managing 347 assets with more than 3,680 tenant customers.
“Notwithstanding the work we have been doing on rolling out the visual identity we are mindful of the fact that brands are ultimately driven by people. We have been building our new brand from the inside out over the last twelve months and it has been an incredibly rewarding experience getting to know our people and their stories in all of our locations”.
“We are an incredibly culturally diverse business but our common values unite us. Our ability to add value for our investors and tenant customers is driven by our skilled teams of local real estate professionals, all working together, in every market in which we operate”.
“Both investors and tenant customers can continue to expect the same level of service they have become accustomed to, benefit from new initiatives underpinned by our active asset management strategies, all made possible by having a consistently branded global platform”, Mr Weightman concluded.